The jobs created by e-commerce sites are sprouting up in large cities as opposed to smaller metro areas, according to The New York Times.
Rural counties and small metro areas have 13 percent of e-commerce-related jobs, while these areas are home to 23 percent of overall retail employment.
The Times also found that almost 75 percent of e-commerce companies have four or fewer employees. However, online retail stores have added jobs faster than traditional brick-and-mortar shops, with employment doubling in the last five years.
"The hundreds of thousands of jobs created by new online firms have not absorbed the job losses at traditional retailers," the article noted. "At the same time, the new jobs are concentrated in a handful of large cities and tech hubs."
Online shopping makes up just 8.4 percent of all retails sales in the U.S., according to the Times.
Retail trade overall added 8,100 jobs in June, the most recent Employment Situation report from the Bureau of Labor Statistics found. General merchandise stores gained the most jobs of all retail sectors, with 12,200 positions added. Food and beverage stores followed, with 3,300 jobs gained during the month.