Many companies delivering or extensively using information technologies are often progressive and offer great work environments to their employees. However, in this growing economy these same companies are often finding it difficult to recruit and hire all-star teams. Why is this?
Let's start with discussing how most information technology companies recruit their mid-management and C-level talent. When they have an open position they first write a job description which provides extensive details on the job role, associated responsibilities and minimum qualifications. Next, they post this job description on their company's website and job boards such as LinkedIn, Monster, etc. As a result they usually receive a pile of resumes from marginal candidates who are either unemployed or unhappy where they are currently working. Now let me be the first to say some of these candidates can lead to outstanding hires. However, with many years of executive search experience, finding all-stars through this job posting process is more the exception than the rule.
A much better way to build winning teams is to emulate major university sports programs by actively targeting and recruiting all-stars. Here are two recruiting disciplines we recommend technology companies use to actively recruit top performers:
1) Start by developing a Career Opportunity Profile recruiting tool. Most technology professionals are constantly being approached by recruiters who send them job descriptions which usually end up in the trash folder. This is because these job descriptions focus on the company's hiring needs rather than the candidate's needs. Smart companies take the time and effort to develop a Career Opportunity Profile which is a marketing document carefully designed to educate candidates on why it's in their best interest to investigate a career with your company. This Career Opportunity Profile starts out explaining at least five reasons why an all-star performer could personally benefit by joining your exciting company. Wouldn't this approach be more effective in catching your attention?