More jobs expected in marketing sector
Friday, June 29, 2012 Professional Services
While many industries have struggled since the start of the economic downturn in 2008, many are starting to increase hiring as revenues grow. According to a number of human resources experts, one sector that has experienced an uptick in employment levels is marketing.
In a recent interview with Forbes, Peter DeLegge, CEO of MarketingHire.com and Marketing Today, said that part of the reason for the employment gains had to do with new technologies available.
"For larger companies, the job growth has been in digital marketing, and specifically social media, search engine marketing, search engine optimization and mobile marketing," DeLegge told the magazine. "Recently, mobile marketing roles and job specifications requiring mobile marketing experience have become increasingly popular."
One of the biggest brands with job opportunities for marketing professionals is Sears, which has 120 unique jobs available. A spokeswoman for Sears, Kimberly Freely, said that the brand was looking for workers with "both traditional and emerging marketing channels" as it seeks to increase sales.
Corporations of all kinds have been looking to bring on new talent in marketing departments. The San Francisco Business Times reports that the Golden State Warriors recently hired Chip Bowers as its new chief marketing officer.
Content provided by executive search organization, MRINetwork.