Building framework and a strategic objective into your search firm’s marketing plan upfront ensures you maintain focus on key business objectives vs a reactive approach that may otherwise take you off course. Committing to a select number of specific KPI’s will also enable you monitor progress and make improvements as you go. If you are spending the time, energy and funds now – take a moment to crystalize your objectives and core strategy so you can market with intention.
Use the template below to get started.