It’s critical to keep on top of the latest technological trends in recruitment. Innovations like gamification, virtual reality, and data analytics attract talent to your company, improve workflows, and support your human resources team. Check out these latest recruiting trends.
Virtual Reality
Virtual reality (VR) is still a new technology and its value depends on internet quality and the type of headset used. However, VR is one trend that will likely dominate the future of recruitment. One of its use cases is virtual workplace tours, allowing remote applicants to “visit” your office from any location. That can be useful for onboarding, especially if a new hire plans to relocate to your city to join your company.
With up to 50% of the U.S. labor force still working from home, VR also provides a way to connect with current employees not in your physical office. For example, you can use this technology for virtual meetings, where team members in different locations can collaborate in a shared interactive space.Â
Gamification
Gamification in recruiting involves adding game elements to pre-employment assessments to evaluate the skills of job seekers. For example, you can create a game that simulates your working environment and the type of tasks hires will complete in their roles.
A gamified recruitment process not only helps you find the most qualified candidates but can make applying for a job more fun and engaging. Research shows that 70% of Global 2000 companies use gamification, and this trend will likely become more popular among HR teams in the future.Â
Data-Driven Talent Acquisition
A data-driven recruitment workflow lets you find top talent in your industry. Instead of sifting through resumes, you can use data analytics tools that search these documents for specific words and phrases relating to a job role, such as “problem-solving,” and “decision-making.” Software such as Lever, Freshteam, and CVJury help you source and acquire candidates with the right skills.
Predictive analytics, another data-driven strategy, can anticipate recruitment outcomes in your organization. For instance, you can learn when you might need to hire new employees to support your existing team, such as during the busy holiday period. Predictive analytics tools use historical data and statistical modeling to forecast the future, so you can always be one step ahead of your competitors.
Social Media
Eighty-four percent of organizations recruit talent through social media platforms like Twitter and Facebook, and 70% of managers have experienced hiring success after using these technologies. This trend will likely continue as companies adopt more stringent processes for employee screening. Your HR team can verify a candidate’s credentials through their social profiles and ensure someone hasn’t said or done something that damages your brand.Â
Social media platforms will also become more popular for attracting passive candidates. Use these platforms to source professionals who are not currently looking for work and, therefore, won’t apply to your open positions. If you find the perfect person for a role, you could encourage them to join your team with the right offer.
Skills-Based Hiring
Another recent recruiting trend is prioritizing skills over conventional qualifications like degrees. For example, a candidate with five years of experience in a particular role and a broad skill set might be more attractive than someone with an MBA from an Ivy League school and one year of experience. It all depends on what you’re looking for. However, more HR teams are integrating skills-based hiring into their workflows when acquiring talent.
Takeaway
Technological trends like VR, gamification, and social media are changing the way companies like yours source top talent. As the business landscape evolves, you might want to create virtual tours of your office for remote candidates, use predictive analytics to forecast future recruiting outcomes, or prioritize skills over traditional qualifications and educational experience. Keeping up with the latest hiring trends is critical, regardless of your industry. Doing so lets you attract more qualified candidates and outperform your competitors. MRINetwork is a thought leader in talent strategy and recruitment, helping you find the right employees for your organization. Follow MRINetwork to learn more about recruitment trends, hiring, and other topics.