By Peter Duflo
Most business leaders agree hiring the wrong VP of Sales can damage a company’s revenue, cash flow, market share, culture and employee morale. An organization can often recover from hiring a wrong executive in another role, but the mis-hire of a VP of Sales has the potential to severely damage the company.
I’m often asked by CEOs and board members of technology companies, “Why have we previously failed at hiring a good VP of Sales and how can we avoid making another expensive mis-hire?”
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