How to Hire the Right VP of Sales

 CEOWORLD magazine

By Peter Duflo


Most business leaders agree hiring the wrong VP of Sales can damage a company’s revenue, cash flow, market share, culture and employee morale. An organization can often recover from hiring a wrong executive in another role, but the mis-hire of a VP of Sales has the potential to severely damage the company.

I’m often asked by CEOs and board members of technology companies, Why have we previously failed at hiring a good VP of Sales and how can we avoid making another expensive mis-hire?”


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