Conversations Beat Call Volume: How to Win in Today’s Recruiting Landscape w/Mike Santiago

Over the last 5 years, the recruiting industry has undergone change at an accelerated pace. Between covid, advancements in technology and AI, there’s a lot for recruiters to keep up with. In order to stay relevant, differentiation is non-negotiable. 

We have to find a way to cut through the noise and move with the changes. One particular area where this is evident is in our contact strategy. There was a time where a phone call guaranteed a contact, now it’s much harder to reach people. 

That means we have to shift our success metrics away from call volume to actual conversations – whether that’s over the phone or on LinkedIn. How can we still ensure we meet our goals in this changing landscape? Can we use AI to get better at our jobs?

In this episode, owner of Top-Tier Talent Advisors, Mike Santiago talks about his business, his differentiation strategy and advice for recruiting newcomers.

Guest Bio 

Mike is the owner of Top-Tier Talent Advisors. He brings over 30 years of experience in Senior Management Roles in Operations, Engineering, Product Management, Marketing and Sales. Mike has built Engineering, Marketing and Operations teams for major companies. As a former Vice President and General Manager of a $200 million-dollar division of an international publicly held company, he managed the entire operation. Mike has successfully guided Top Tier Talent Advisors to 23 straight profitable years.

Since 2001, Top-Tier Talent Advisors has been one of the Top Manufacturing Recruiting and Executive Search firms in the Manufacturing Industry. Their clients represent manufacturers from the multiple industry segments of the Consumer Packaged Goods, Food and Industrial Manufacturing Industry. For more information, visit and connect with Mike on LinkedIn.

Meet the Host

Vince Holt is the founder and CEO of Management Recruiters of Mercer Island. With 35+ years industry experience, he is the only MRINetwork team member to win CSAM of the Year, Person of the Year and Lifetime Achievement Awards. In addition to spending time with his wife, children and grandchildren, Vince has raced motorcycles for over 50 years, winning 5 National Championships.

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