How to Attract Millennials to Your Organization

Millennials are highly sought after by employers in various industries. This generation is motivated, flexible, and fun to work with, and are also digitally savvy and highly educated. So, how can you entice more millennials to your workplace? Here are a few recruiting strategies to help attract millennials

Promote Work-Life Balance in Your Job Ads

In a study of 22,000 millennial and Gen Z workers, work-life balance was the No.1 factor when selecting an employer. That means these generations value work-life balance more than a high salary. 

Do you give employees time to manage both their career and personal responsibilities? Mention this benefit in your job descriptions! Doing so could encourage more millennials to apply for your positions. 

Here’s how to support a better work-life balance in your organization:

• Encourage workers to take regular breaks
• Offer unlimited paid time off, which allows team members to manage their personal lives better
• Build a company culture where employees feel accepted

Whatever you decide, enhancing work-life balance could improve workers’ physical and mental health, reduce stress, and increase engagement and productivity. 

Talk About Career Development

Three-fourths of millennials and Gen Zers said they would leave a job because of a lack of skill-building support from their employers. So, telling job seekers about opportunities for career development in your organization could help attract more young talent. You might want to highlight how your employees learn specific skills and experience on the job at various points during the recruiting process, including during interviews and on job search platforms.

Be as specific as possible when talking about job development. What exactly can you provide millennials that they can’t find elsewhere? You might offer opportunities for employees to gain a certification that will further their careers. Or work closely with other local employers who offer paid internships. Remember to tell this generation why working for your company can open up new doors and help them reach their professional goals. 

One of the best ways to do the above is to refer millennial job applicants to any success stories on your website. This content might illustrate how certain team members progressed in their careers after joining your organization. 

Advertise on the Right Social Media Platforms 

Millennials use social media more than any other generation — including their younger counterparts, Gen Z. That makes this technology great for promoting your job opportunities. However, you need to choose the social platforms that millennials use the most to increase exposure and get your job ads seen.

Research suggests that:

• 88% of millennials visited Facebook in the three months before January 30, 2023
• YouTube is more popular among this generation than more recent platforms like Tumblr and Twitch
• Instagram is the most popular social media platform among millennials

Let Millennials Work From Home

Did you know that 85% of millennials look for full-time remote work opportunities? Or that 35% would leave their current jobs to be able to work from home? One of the reasons for this trend is that this generation doesn’t want to waste time commuting and lengthen their workdays. 

If you haven’t already, letting millennials work from home could improve their work-life balance and help them become more productive in their jobs. Research shows that remote and flexible schedules:

• Increase job satisfaction
• Reduce stress
• Decrease turnover
• Reduce absenteeism
• Lead to better health outcomes 

Develop an Image for Your Brand

Millennials are more likely to respond to what they see rather than what they hear. This visual generation, therefore, might engage with your company on a deeper level if you develop a strong brand image. That involves creating an appealing logo, using the right fonts on your website, and presenting yourself in a way that resonates with this audience. 

Although developing a brand image requires an investment, it could help you lure millennials to your organization. Even something as simple as using conversational and engaging language in job descriptions might encourage younger talent to apply for your vacancies.

Takeaway

Knowing what millennials like and respond to can attract this generation and keep them working for your organization. Promoting work-life balance, developing a brand image, and showcasing career development opportunities are just some ways to tailor your hiring strategies to this audience. Working with a talent strategy expert like MRINetwork can also help you recruit the right people and fill gaps in your team. Get in touch now to learn how this global company can support your recruiting goals.