There is a high demand for digital marketing employees in Thailand, The Nation reported.
More than 85 per cent of businesses in the country are having difficulty finding talent to fill their digital marketing positions, figures from JobsDB showed. According to the general manager of JobsDB, Noppawan Chulakanista, there recently were only 700 applicants for 5,000 positions in the field.
Chulakanista noted that digital marketing jobs have seen wages up to 61 per cent higher than traditional marketing positions, with starting salaries around Bt19,305 compared to salaries of Bt16,000 for non-digital marketing jobs.
“The national scheme of Thailand 4.0, which is motivating entrepreneurs to use innovation to drive the national economy, is also the factor attracting Thai business owners to employ more digital labour,” she said.
The demand for digital marketing employees in Thailand reflects a larger trend as technologies change and develop. A 2015 study by Mondo found that 80 per cent of companies planned to increase their digital marketing budgets over the next 12 to 18 months, according to AdvertistingAge.
“One challenge that has been very prominent for digital marketers is the hiring of great talent, and companies are finally getting the budget to do that,” said Mondo VP-digital marketing strategy, Laura McGarrity, in an interview with the source.